Twitter For Marketing

On a previous post about Twitter, I stated that people would begin to come up with ways to utilize this tool for business purposes, and today I came across a post on the blog Influential Interactive Marketing discussing 4 interesting ways in which twitter could be used for marketing.

1. Capture the live pulse of an event
2. Deepen a static experience through live commentary
3. Facilitate collaborative watching
4. Add a new dimension to promotions

To me, rethinking the use of Twitter for specific applications such as these will help it move from being a passing fad into something that will provide enjoyment, community and business value.