Noun to Verb

Web 2.0 is one of those hotly debated new Internet terms. Was the web always meant to be 2.0 - we are just getting there now? It is a state of technology or a state of mind/thinking? Regardless, it is important for all business's to keep on eye on it, and understand how it is and will change their business for better or for worse.

Joi Ito recently joined in on the topic with this very interesting piece discussing YouTube and its place in Web 2.0-land. It also references back to a great general description from Tim O'Reilly a little over a year ago, discussing the difference between 1.0 and 2.0 apps. Debates now are mostly around nuances, that mostly matter to technical people.

The best way to think about it is that Web 2.0 turns the web from a being a noun to a verb. Simple, but I think tells the story. Users now are getting the tools to be truly in the driver seat.