Thursday, December 28, 2006

Game Mechanics In Your Business

A while back I blogged about how Joi Ito is experimenting with new management techniques inside of WOW. Here is a great slide show from Shufflebrain about using game mechanics in the context of social software to create applications that are fun, compelling and addictive. One of the keys to social software is giving people a reason to come back after their first visit. Social software needs to do something, or people won't stay. The mechanics presented are the following:

  1. Collecting
  2. Points
  3. Feedback
  4. Exchanges
  5. Customization

In addition to building software, I also feel that these constructs are just as applicable to building a successful business and culture. The wisdom of crowds talks about the success of internal prediction markets which uses game mechanics to engage employees to think collectively. No matter where you are, people love games. Think about the creative ways that these game mechanics could be utilized in your business to improve moral, culture, or delivered business value.

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