YOU Rule

Today Time anounced its person of the year. If you haven't heard of who it is go look in the mirror. That's right - its you. I have seen a number of posts already come across my RSS reader talking about it today. Most are treating this as validation that user controlled content is not a fad. Time has been picking its 'Person of the Year' since 1927 and the aim has always been to pick "the person or persons who most affected the news and our lives, for good or for ill, and embodied what was important about the year, for better or for worse."

This also should be a signal to businesses ... if you are unaware of what the long tail is, you don't understand blogging or think that blogging is just a fad, you think that online communities are just another channel to sell your products, and web 2.0 doesn't have a place in the corporate world, Time's person of the year will likely be very confusing to you...