Sunday, February 25, 2007

Understanding Social Media

Social media is often used to describe tools that are available for people to produce content and share it, but don't forget that the key word in this term is 'social'. Stowe Boyd has created a great summary of what social media is. His key tenants are:

1. Social media is not a broadcast medium
2. Social media is many to many
3. Social media is open
4. Social media is disruptive

Probably my favorite 'sum it up' quote is the following:
it is the way that we are organizing ourselves to communicate, to learn, and to understand the world and our place in it.

In business it is important to really understand this concept and how it can impact you in a positive or negative way. Media impacts everybody.

1 comment:

Gretchen said...

An interesting example to consider - www.skyinteractive.com. This site is a UK interactive television service that allows users to choose what ads they respond to.