Enterprise 2.0
Enterprise 2.0 derives from Web 2.0, and refers to social software application that sit behind or are used behind the corporate firewall. Wikipedia has a good entry on the topic, and I just came across this slide deck about Enterprise 2.0 by Scott Gavin. It is very well done and told as a story, that may help you convey the concept in a more understandable way to peers in your organization. Have a look.
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