On a previous post about Twitter, I stated that people would begin to come up with ways to utilize this tool for business purposes, and today I came across a post on the blog Influential Interactive Marketing discussing 4 interesting ways in which twitter could be used for marketing.
Over the past couple of months its seems that a day doesn't go by where I don't see a blog post about Twitter. Twitter is like a cross between an online community and instant messaging. Tom Haskins even thinks it could become a degenerate form of blogging. I am always interested in new tools, but this one doesn't really call out to me like it has to the fast growing user base that the tool is enjoying. I started to think about why that is, and to me it does not help me with productivity, learning or building relationships.
I tend to look for tools that can increase my productivity, my ability to filter and read content, to reach out to colleagues and people that share common interests. Twitter on the other hand seems to be a de-productivity tool. Not only is it filled primarily with useless babble about what people are doing or not doing, but if I did it myself, it would reduce the amount of time I could be spending actually doing the activity that I would be twittering about. The once interesting thing about it is that you realize that the majority of the people using it lead fairly mundane, if not boring lives. Take a look at twitter vision and you will see what I mean. People doing really fun and exciting stuff aren't bothering to twitter about it. The WSJ has an interesting article (free) about how twitter is overwhelming some users.
I also thought about twitter as a communication substitute for conversation and the types of people that would find this tool great to have. It is called a connectivity tool, but I think it gives people a false sense of connectedness. On one side, I think it comes down to how extroverted or introverted you are in determining if you would find the tool useful. If you are a social butterfly, like to hear yourself talk, and like to know that there is someone/anyone out there for you to converse with, then this tool is for you. The father you go down the spectrum towards introvert, you are likely to find that this tool serves absolutely no purpose.
On the other side, a second plane that Twitter operates on is the meaningful relationship plane. It you are fine with having extremely shallow relationships than twitter is the tool for you. Twitter scares Kathy Sierra. She likens it to slot machine addictions, where it is a near-perfect example of the psychological principle of intermittent variable reward. I tend to agree. How much of an online addict are you when you start twittering that you are eating French fries for lunch, and tell anyone out there listening that you are off to bed. Go out and have coffee with a person face to face. It will be much more rewarding. Yes, you can't multi-task as easily but that the point. Twitter puts the 'superficial' in relationships.
So maybe I don't see value in the tool as it currently stands, but that's fine. If the many who do use it find enjoyment out of it, then it serves a purpose. Hopefully once the initial buzz dies down that people will begin to find some real business applications for the technology. CC Chapman has listed what he thinks are some possible uses. I am sure there will be others.
Kevin Donaldson -- Boise, Idaho
Summary
An Entrepreneur trying to improve his ability to think on the edges.
This is no longer an active blog, but I leave the content up to add to the overall internet knowledge pool! However you can Follow me on Twitter! and check out my new blog here!
