Monday, November 06, 2006

Stimulating as Black Coffee

I came across this quote this morning:

"Good communication is as stimulating as black coffee and just as hard to sleep after."
Anne Morrow Lindbergh, aviation pioneer, writer

This exemplifies why new media options used to create meaningful two-way conversations with your customers (eg. Blogs) are powerful marketing tools. One-way marketing puts your customers to sleep, two-way marketing gets them engaged.

1 comment:

kurt b. said...

I came across your blogpage by "next blog"ging several sites. I like your quote about conversation. I'm a marriage and family therapist by trade. Here's one of my favorite quotes about communication: “Nothing can be said so clearly as to preclude the possibility of it being misunderstood.” Philipp Melanchthon. Keep blogging!
Kurt B.