Monday, November 06, 2006

Stimulating as Black Coffee

I came across this quote this morning:


"Good communication is as stimulating as black coffee and just as hard to sleep after."
--
Anne Morrow Lindbergh, aviation pioneer, writer


This exemplifies why new media options used to create meaningful two-way conversations with your customers (eg. Blogs) are powerful marketing tools. One-way marketing puts your customers to sleep, two-way marketing gets them engaged.

1 comment:

kurt b. said...

Kevin,
I came across your blogpage by "next blog"ging several sites. I like your quote about conversation. I'm a marriage and family therapist by trade. Here's one of my favorite quotes about communication: “Nothing can be said so clearly as to preclude the possibility of it being misunderstood.” Philipp Melanchthon. Keep blogging!
Kurt B.