From Brand to Lovemark

This concept has been around for some time, but I just found it, so I am sure that their are others out there like me. It is called Lovemarks and is what Kevin Roberts considered what happens beyond the brand.

•Lovemarks are built on Love and Respect.
•Lovemarks inspire Loyalty Beyond Reason.
•Lovemarks are owned by the people who love them, not by companies.
•Lovemarks aren’t just Irreplaceable. They are irresistible.
•Lovemarks can be everything that people care deeply about.
•Inspirational Consumers decide what’s a Lovemark

In the new economy as more people are taking control of content, and media the concept of lovemarks is something for every business to think about. As stated in Kevin's bullets above, its not something you can just put in the budget for this year, on on next quarters goal list. Its something you have to work at one customer at a time, but think about the payoff.