Allow Users to Experience Magic
At our weekly business breakfast meeting, we had a new member - a seasoned entrepreneur who provided some great insights to our discussions. While telling us a little about himself - he described how a number of years ago he started following a childhood dream of being able to fly his own plane and got his pilots license. He made a great comment (I am paraphrasing):
"Sometimes I get nervous about when people ask me about what type of engine I have in my plane. To be honest, I don't know, and don't really care. Flying is not about the technology, its that magical feeling of leaving the ground."
This comment made me think about how companies should view their products/services. Its not about whats under the hood but the customer need that it is satisfying (basic utility, emotional needs, social needs etc) Some will want to know and see whats inside, but most just want to make their lives, job, task better through its usage. Think about how you can make a product that allows your customer to experience the 'magic of leaving the ground'.
3 comments:
This reminds me a lot of sales.
It's not about features and functions, specs and techs, it's about the value your product or service provides. For the new member of your group, flying (or the value of flying) was the magical feeling he got when he took flight.
I too am one of those people who cares very little about the size of the engine or how much horsepower it has. I care whether it is comfortable, it's fun to drive and I don't look like a geek or a tool driving it.
Unfortunately, for a lot of people, those details are important when in the grand scheme of things they are meaningless.
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Flying is very difficult!
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